Who: The Vitamin D Council is a 501c3 nonprofit organization. Our founders, staff and board members are a diverse group of professionals with backgrounds in medicine, public health, education and business.
Where: The Vitamin D Council is located in San Luis Obispo, CA, United States. Our outreach is more national/global scale.
What: Research on vitamin D is pouring out and it’s hard to keep up with the latest information. Recommendations on vitamin D and sun exposure are confusing, conflicting and inconsistent. We’re here to help both the public and health professionals sort through everything. The Vitamin D Council serves as a center for evidence-based vitamin D research and is a reliable source for the general public.
When: The Vitamin D Council was formed in 2003 by current Executive Director John J Cannell, MD. He believed that there were likely bad consequences in getting so little sun exposure (cough, vitamin D deficiency) and wanted to do something about it. So, he founded the Vitamin D Council to educate the public on the importance of sun exposure and vitamin D.
Why: Simply put, humans do not get enough sun exposure in the 21st century. Because of this, many — if not most — humans are deficient in vitamin D.
“What’s so wrong with that,” you might ask. Researchers are beginning to discover that vitamin D deficiency is a risk factor for many diseases, including heart disease and cancer. Furthermore, researchers are discovering that vitamin D deficiency may make some diseases more severe. Even more, researchers are discovering that vitamin D can be an important piece in the treatment of some illnesses and diseases.