WWW Warrior #3 - The Vitamin D Council


Who: The Vitamin D Council is a 501c3 nonprofit organization. Our founders, staff and board members are a diverse group of professionals with backgrounds in medicine, public health, education and business.

Where: The Vitamin D Council is located in San Luis Obispo, CA, United States. Our outreach is more national/global scale.


What: Research on vitamin D is pouring out and it’s hard to keep up with the latest information. Recommendations on vitamin D and sun exposure are confusing, conflicting and inconsistent. We’re here to help both the public and health professionals sort through everything. The Vitamin D Council serves as a center for evidence-based vitamin D research and is a reliable source for the general public.

When: The Vitamin D Council was formed in 2003 by current Executive Director John J Cannell, MD. He believed that there were likely bad consequences in getting so little sun exposure (cough, vitamin D deficiency) and wanted to do something about it. So, he founded the Vitamin D Council to educate the public on the importance of sun exposure and vitamin D.

Why: Simply put, humans do not get enough sun exposure in the 21st century. Because of this, many — if not most — humans are deficient in vitamin D.

“What’s so wrong with that,” you might ask. Researchers are beginning to discover that vitamin D deficiency is a risk factor for many diseases, including heart disease and cancer. Furthermore, researchers are discovering that vitamin D deficiency may make some diseases more severe. Even more, researchers are discovering that vitamin D can be an important piece in the treatment of some illnesses and diseases.

We’re here to help and educate. We work to educate patients, families, doctors and health professionals on vitamin D and what the latest research shows, to improve the quality and longevity of lives.

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